INDEX
ART DIRECTOR
ART DIRECTOR
ART DIRECTOR
01
ARTIFICIAL INFANT
2026
AD CAMPAIGN
PRODUCT - APPLICATION - AR FILTER - SOCIAL
What if confidence in parenting was never instinct… but something you were never given? Google Gemini turns any doll into an artificial infant—so you don’t just learn parenting, you experience it before it begins
VIEW ↗
02
AIRBNB ODDYSSEY
2025
AD CAMPAIGN
OOH - COLLABORATION - SOCIAL
A campaign built around strangely named locations and their hidden stories.
It reframes travel as curiosity, not destination.
VIEW ↗
01
THE BREAKFAST PACKAGE
2025
INSTALLATION
PRODUCT - SOCIAL - INSTALLATION
New York neighborhoods are translated into animal characters, reimagining
the city as an urban zoo. It observes how identity is performed through place
and behavior.
VIEW ↗
01
THE HABITAT PROJECT
2025
AD CAMPAIGN
OOH - DOCUMENTARY - SOCIAL
In the middle of an LA wildfire, firefighters still unfold paper blueprints.
Why are they still relying on analog in a digital world?
VIEW ↗
01
VASELINE BLUE SHIELD
2025
AD CAMPAIGN
RATING SYSTEM - COLLABORATION - PRODUCT
New York neighborhoods are translated into animal characters, reimagining
the city as an urban zoo. It observes how identity is performed through place
and behavior.
VIEW ↗
01
BRADPITT YOURSELF
2025
AD CAMPAIGN
AR FILTER - SOCIAL
What if Brad Pitt fell for you on a dating app?
Too good to be true? Maybe. Or maybe too filtered to be real.
VIEW ↗
01
THE GRID ZOO
2025
INSTALLATION
SIDE PROJECT
New York neighborhoods are translated into animal characters, reimagining
the city as an urban zoo. It observes how identity is performed through place
and behavior.
VIEW ↗
03
WHAT IF APPLE TOLD MY STORY
2025
AI FILM
SIDE PROJECT
An AI-driven film imagining how Apple might narrate an ordinary life
as a brand story. It reframes everyday choices as meaningful narratives.
VIEW ↗
04
MOJITTO APP
2025
PRODUCT LAUNCH
SIDE PROJECT
A diary you don’t have to write.
Record your day. Receive meaning.
VIEW ↗
05
STILL YOUR BIRTHDAY
2025
SOCIAL
SIDE PROJECT
Still your birthday.
Even when you’re far from home.
VIEW ↗
01
ARTIFICIAL INFANT
2025
AD CAMPAIGN
PRODUCT - APPLICATION - AR FILTER - SOCIAL
What if confidence in parenting was never instinct… but something you were never given?
Google Gemini turns any doll into an artificial infant—so you don’t just learn parenting, you experience it before it begins.
VIEW ↗
04
MOJITTO APP
2025
PRODUCT LAUNCH
SIDE PROJECT
A diary you don’t have to write.
Record your day. Receive meaning.
VIEW ↗
01
THE GRID ZOO
2025
INSTALLATION
SIDE PROJECT
New York neighborhoods are translated into animal characters, reimagining the city
as an urban zoo. It observes how identity is performed through place and behavior.
VIEW ↗
05
STILL YOUR BIRTHDAY
2025
SOCIAL
Side Project
Still your birthday.
Even when you’re far from home.
VIEW ↗
03
WHAT IF APPLE TOLD MY STORY
2025
AI FILM
SIDE PROJECT
An AI-driven film imagining how Apple might narrate an ordinary life as a brand story.
It reframes everyday choices as meaningful narratives.
VIEW ↗
02
AIRBNB ODDYSSEY
2025
AD CAMPAIGN
OOH - COLLABORATION - SOCIAL
A campaign built around strangely named locations and their hidden stories.
It reframes travel as curiosity, not destination.
VIEW ↗
02
BRADPITT YOURSELF
2025
AD CAMPAIGN
AR FILTER - SOCIAL
What if Brad Pitt fell for you on a dating app?
Too good to be true? Maybe. Or maybe too filtered to be real.
VIEW ↗
02
THE BREAKFAST PACKAGE
2025
AD CAMPAIGN
PRODUCT - SOCIAL - INSTALLATION
A campaign built around strangely named locations and their hidden stories.
It reframes travel as curiosity, not destination.
VIEW ↗
02
VASELINE BLUE SHIELD
2025
AD CAMPAIGN
RATING SYSTEM - COLLABORATION - PRODUCT
A campaign built around strangely named locations and their hidden stories.
It reframes travel as curiosity, not destination.
VIEW ↗
02
THE HABITAT PROJECT
2025
AD CAMPAIGN
OOH - DOCUMENTARY - SOCIAL
In the middle of an LA wildfire, firefighters still unfold paper blueprints.
Why are they still relying on analog in a digital world?
VIEW ↗
01
ARTIFICIAL INFANT
2026
AD CAMPAIGN
PRODUCT - APPLICATION - AR FILTER - SOCIAL
What if confidence in parenting was never instinct… but something you were never given?
Google Gemini turns any doll into an artificial infant—so you don’t just learn parenting, you experience it before it begins.
VIEW ↗
02
AIRBNB ODDYSSEY
2025
AD CAMPAIGN
OOH - COLLABORATION - SOCIAL
A campaign built around strangely named locations and their hidden stories.
It reframes travel as curiosity, not destination.
VIEW ↗
03
BRADPITT YOURSELF
2025
AD CAMPAIGN
AR FILTER - SOCIAL
What if Brad Pitt fell for you on a dating app?
Too good to be true? Maybe. Or maybe too filtered to be real.
VIEW ↗
04
THE BREAKFAST PACKAGE
2025
AD CAMPAIGN
PRODUCT - SOCIAL - INSTALLATION
Ever run out of ketchup mid-breakfast?
Or worse, had to tear open five tiny packets just to finish one McDonald’s set?
VIEW ↗
05
VASELINE BLUE SHIELD
2025
AD CAMPAIGN
RATING SYSTEM - COLLABORATION - PRODUCT
You follow the Michelin Guide for food. But for a tattoo that lasts forever?
Maybe it’s time for a new kind of guide.
VIEW ↗
06
THE HABITAT PROJECT
2025
AD CAMPAIGN
OOH - DOCUMENTARY - SOCIAL
In the middle of an LA wildfire, firefighters still unfold paper blueprints.
Why are they still relying on analog in a digital world?
VIEW ↗
07
THE GRID ZOO
2025
INSTALLATION
SIDE PROJECT
New York neighborhoods are translated into animal characters, reimagining the city
as an urban zoo. It observes how identity is performed through place and behavior.
VIEW ↗
08
MOJITTO APP
2022 -
PRODUCT LAUNCH
SIDE PROJECT
A diary you don’t have to write.
Record your day. Receive meaning.
VIEW ↗
09
WHAT IF APPLE TOLD MY STORY
2025
AI FILM
SIDE PROJECT
An AI-driven film imagining how Apple might narrate an ordinary life as a brand story.
It reframes everyday choices as meaningful narratives.
VIEW ↗
10
STILL YOUR BIRTHDAY
2025
SOCIAL
SIDE PROJECT
Still your birthday.
Even when you’re far from home.
VIEW ↗